United Way kicks off annual campaign
Star Tribune Staff
United Way of
Danville-Pittsylvania County held a kickoff event to begin its annual
fundraising campaign at Danville Community Market on Sept. 24.
campaign goal is $700,000, but United Way President and CEO Philip A. Haley
hopes to increase that goal to $1 million in the coming years.
“I have lofty
goals for future years,” Haley said.
United Way in Nov. 2014.
Haley, the local United Way raised more than $1 million as recently as 2005,
but due to the economic downturn shortly after that time, the nonprofit
organization suffered and campaign results in subsequent years illustrated
“My job is to
rejuvenate that and get it growing again,” Haley said.
Haley, a Danville
native, returned to the area about a year-and-a-half ago after spending 25
years in Chicago.
Each year, United
Way holds Pacesetter campaigns leading up to the formal kickoff event to engage
local businesses and establish initial buy-in that is critical to the success
of the overall campaign.
person will coordinate the fundraising campaign, but Board Chair Dr. Julie
Brown said that this year, the entire Board is stepping up to lead the effort.
relatively new to the community, so we thought this would be a good opportunity
for the Board to become more engaged in the campaign because we recognize that
for a strong United Way, we need a strong campaign and for the Board to take
responsibility for that this year. We
thought it would set the stage or expectation that our Board is engaged. We believe in United Way. We think a strong United Way campaign is good
for the community,” Brown said.
Director of Community Impact and Operations, said that the Pacesetter campaign
brought in $133,000.
“We exceeded what
we did last year, so we are happy,” Petty said.
Petty, the funding process is about to change.
“What we are
trying to do is teach partners how to collaborate with each other and share
resources and get different funding opportunities that they may not have
otherwise known about,” Petty said.
will be able to apply for money to complete collaborative projects in an effort
to build synergy among local nonprofits.
“We will come up
with focus areas. That way,
organizations will know what our focus areas are and what we’re looking to
accomplish and they’ll be able to collaborate and work together and share
resources,” Petty said.
Petty said that
the local United Way has undergone changes in the last year.
has come on board, we have felt the difference.
His positive energy, his belief in what he’s doing and his ability to
talk to people and really communicate to people what we are trying to do makes
all the difference,” Petty said.
is set up on Get Connected, a website where interested individuals can sign up
to volunteer their time and talents to the organization.
United Way serves
the community through “advancing the common good,” according to
accomplishes this through creating engagement opportunities in the community
focused on three key areas: education, health and income.
To volunteer or
make a donation to United Way of Danville-Pittsylvania County, call
434-792-3700 or visit liveuniteddpc.org.